Role model (in) advertising?

The article concentrates on analysing the growing interest of academics in studying advertisements. While arguing why this perspective of reading literature may bring interesting critical results, the article focuses mainly on the character of Anna Csillag and its evolution through the twentieth century. Originally Anna Csillag was created as an advertising strategy to be used in selling hairgrowth cream. Boasting beautiful hair, the character grew in popularity across Europe, turning into a public icon of the first half of the twentieth century. Anna Csillag appears as a fictional character in Bruno Schultz’s story Księga (The Book). The article also traces other references to this figure in the twentieth and twenty-first century literary and artistic works

Book cover inventory (in the latest literature)

The change in the context of the functioning of literature since 1989 and the transformations contemporary literary life has been subject to due to various reasons have resulted in the need to add a literary science reflection on the latest or not yet fully used up thematic areas. One of the notions worth raising, which increasingly seizes the attention of researchers as well as literary critics, is the issue of the book cover considered as a significant element of the work and its non-neutral identifier. The article defines what kind of a source of knowledge on the work and its author the book cover has become; how writers themselves define themselves through it; how they use it to characterize or present themselves or clarify the strategies they choose; how literature functions and copes while being subjected to the influence of mass culture and various marketing actions or the influence of celebrity-based and (self)promotionally focussed pop culture

Dadaism (Re)activated. Artzins and Dada

The article analyses in what way artzins (independent art and literary journals published in Poland in the 1980s and 1990s) drew inspiration from the Dada tradition, and how they made its philosophy live again. Artzins are seen here both as a medium of literature and art and as specific forms of artistic expression (press art). The article attempts to show why artzins and their authors were interested in reviving the avant-garde and Dada ideas. It also investigates how Dadaism functions today in the form of contemporary works and styles which are influenced by this avant-garde movement. What is more, the article tries to answer the question about the nature and definition of Dadaism shaped and reflected by today's artistic projects

Introduction

Zadanie „Stworzenie anglojęzycznych wersji wydawanych publikacji” finansowane w ramach umowy nr 948/P-DUN/2016 ze środków Ministra Nauki i Szkolnictwa Wyższego przeznaczonych na działalność upowszechniającą naukę

Poszerzanie pola słyszenia

Wprowadzenie do 15. tomu Folia Litteraria PolonicaPublikacja dofinansowana przez Wydział Filologiczny U

W (krzywym) zwierciadle reklamy – między agitacją a modelowaniem wrażliwości

The article takes up the reflection on advertising as an integral element of the modern reality, influencing the priorities of modern culture and determining mental predispositions and behaviour of its participants; moreover, through its very obviousness, it influences the perception of the past and the artistic heritage, as well as the direction of development of the modern art. With its multiple techniques of effective persuasive influence, advertising proposes various ways to shape the reality,  also in the spheres which do not seem to yield easily to the commercial challenge. The author shows that advertising creates a communication paradigm regulating the life of communities even in the least hospitable conditions (which is clearly evidenced by advertising practices used in the the Warsaw ghetto during World War II). The article also reveals the messages and cognitive benefits resulting from the analysis of advertisements, if they are considered an important social, moral and linguistic document

Literature in/of the City – Introductory Comments

The article attempts to describe a variety of possible ways in which literature makes itself present within the space of the city. It assumes two basic perspectives to investigate the issue. First of all, the article analyses how the city and its multiple institutions support the literature’s circulation and availability for the readers. The city offers a number of venues for writers to present their works and promote them through precisely targeted events and literary festivals. The city is seen as a stage or background on which literary works and events can become fully available. Secondly, the article analyses how literary critics or more broadly philosophers and sociologists interested in urban studies use literature to understand and describe the city in its artistic and everyday dimensions. The fruitful collaboration between city as an active factor shaping artistic imagination and writers leads to developing new forms of expression as well as formulating new ideas about art. It also offers a possibility to communicate with readers in ways which are better accommodated to modern visual imagination and different forms of everyday activity.Udostępnienie publikacji Wydawnictwa Uniwersytetu Łódzkiego finansowane w ramach projektu „Doskonałość naukowa kluczem do doskonałości kształcenia”. Projekt realizowany jest ze środków Europejskiego Funduszu Społecznego w ramach Programu Operacyjnego Wiedza Edukacja Rozwój; nr umowy: POWER.03.05.00-00-Z092/17-00

Literature in/for the City — Introductory Comments

The article attempts to describe a variety of possible ways in which literature makes itself present within the space of the city. It assumes two basic perspectives to investigate the issue. First of all, the article analyses how the city and its multiple institutions support the literature’s circulation and availability for the readers. The city offers a number of venues for writers to present their works and promote them through precisely targeted events and literary festivals. The city is seen as a stage or background on which literary works and events can become fully available. Secondly, the article analyses how literary critics or more broadly philosophers and sociologists interested in urban studies use literature to understand and describe the city in its artistic and everyday dimensions. The fruitful collaboration between city as an active factor shaping artistic imagination and writers leads to developing new forms of expression as well as formulating new ideas about art. It also offers a possibility to communicate with readers in ways which are better accommodated to modern visual imagination and different forms of everyday activity

W (krzywym) zwierciadle reklamy – między agitacją a modelowaniem wrażliwości

The article takes up the reflection on advertising as an integral element of the modern reality, influencing the priorities of modern culture and determining mental predispositions and behaviour of its participants; moreover, through its very obviousness, it influences the perception of the past and the artistic heritage, as well as the direction of development of the modern art. With its multiple techniques of effective persuasive influence, advertising proposes various ways to shape the reality,  also in the spheres which do not seem to yield easily to the commercial challenge. The author shows that advertising creates a communication paradigm regulating the life of communities even in the least hospitable conditions (which is clearly evidenced by advertising practices used in the the Warsaw ghetto during World War II). The article also reveals the messages and cognitive benefits resulting from the analysis of advertisements, if they are considered an important social, moral and linguistic document